Artificial intelligence is reshaping industries, from marketing to healthcare, with tools that streamline workflows and spark innovation. In 2025, the most used AI tools, ranked by monthly website visits and user counts, reflect their widespread adoption and versatility. This article explores the top 10 AI tools based on data from Semrush, Sensor Tower, and other sources (July–August 2025), offering a detailed guide on how to use them, user feedback, and their business impact. Whether you’re a business owner, creator, or tech enthusiast, these tools, featured on purpleaitools.com, are driving the AI revolution.
Top 10 Most Used AI Tools in 2025
Here are the leading AI tools, ranked by monthly site visits and user counts, as of July–August 2025:
1. ChatGPT (OpenAI)
- Monthly Visits: 5.72 billion
- User Count: 800 million weekly active users, 190.6 million daily users
- Overview: Powered by GPT-4o and GPT-5, ChatGPT excels in text generation, coding, image creation, and customer support. Its dominance comes from accessibility and broad use cases.
- Market Share: 62.5% of AI assistant traffic.
- Use Case: Writing, coding, brainstorming, automation.
- Tips: Use specific prompts; try Deep Research mode for complex tasks.
- Cost: Free; Plus ($20/month); Enterprise varies.
2. Canva
- Monthly Visits: 887 million
- User Count: 220 million monthly active users
- Overview: Canva’s AI tools, leveraging OpenAI’s models, simplify design for marketing materials, presentations, and social media. Its intuitive interface appeals to all skill levels.
- Market Share: ~20% of AI design tool traffic.
- Use Case: Design marketing visuals, social media posts.
- Tips: Use brand kits; Pro ($12.99/month) for advanced AI.
- Cost: Free; Pro ($12.99/month).
3. DeepSeek
- Monthly Visits: 268 million
- User Count: 10 million users in 20 days post-launch
- Overview: Developed by High-Flyer, this open-source reasoning model thrives in research and problem-solving, especially in regions like China where ChatGPT is banned.
- Market Share: ~5% of AI chatbot traffic.
- Use Case: Research, data analysis, multilingual tasks.
- Tips: Ideal for restricted regions; customize with open-source models.
- Cost: Free; premium TBD.
4. Google Gemini
- Monthly Visits: 350 million
- User Count: ~350 million monthly active users, 1.3 million U.S. app downloads
- Overview: Formerly Bard, Gemini integrates with Google Workspace for multimodal tasks like text, image processing, and coding, leveraging Google’s ecosystem.
- Market Share: ~14% of AI chatbot market.
- Use Case: Productivity, research, Google Workspace tasks.
- Tips: Leverage Google data; use Gemini 2.0 Flash for fast tasks.
- Cost: Free; Google One (~$10/month).
5. Microsoft Copilot
- Monthly Visits: 500 million
- User Count: ~140 million daily active Bing users, significant Copilot usage
- Overview: Integrated into Bing and Microsoft 365, Copilot uses OpenAI’s models for productivity, search, and automation tasks.
- Market Share: ~14% of AI chatbot usage.
- Use Case: Office productivity, search, automation.
- Tips: Best for Microsoft users; try creative mode.
- Cost: Free via Bing; Microsoft 365 (~$30/user/month).
6. Perplexity AI
- Monthly Visits: 169 million queries processed monthly
- User Count: Over 10 million monthly active users
- Overview: A conversational search engine with real-time web search and citations, Perplexity excels in research and fact-checking for businesses and academics.
- Market Share: ~8.2% of AI chatbot traffic.
- Use Case: Research, fact-checking, market analysis.
- Tips: Pair with Google Search for niche topics; Pro ($20/month) for advanced features.
- Cost: Free; Pro ($20/month).
7. Grammarly
- Monthly Visits: ~400 million
- User Count: ~30 million daily active users
- Overview: Grammarly’s AI-powered writing assistant, with GrammarlyGO, enhances content creation with grammar, tone, and clarity suggestions.
- Market Share: Significant in writing tools, ~10% of AI tool traffic.
- Use Case: Writing enhancement, content optimization.
- Tips: Ideal for emails, reports; Premium (~$12/month) for advanced features.
- Cost: Free; Premium (~$12/month).
8. Notion AI
- Monthly Visits: 114.44 million
- User Count: Over 100 million users
- Overview: Integrated into Notion’s workspace, this AI assists with writing, summarizing, and organizing tasks, making it a productivity hub for teams.
- Market Share: ~5% of AI productivity tools.
- Use Case: Team productivity, note-taking, summarization.
- Tips: Best for Notion users; add-on ($10/user/month).
- Cost: Free with Notion; AI add-on ($10/user/month).
9. Synthesia
- Monthly Visits: ~50 million
- User Count: Used by over 60,000 companies, including 50% of Fortune 100
- Overview: Synthesia creates AI-generated videos with avatars for training, marketing, and communications, popular among enterprises.
- Market Share: Leading in AI video creation, ~3% of AI tool traffic.
- Use Case: AI video for training, marketing.
- Tips: Use for internal comms; Enterprise plans for scalability.
- Cost: Starts at $22/month.
10. Midjourney
- Monthly Visits: ~40 million
- User Count: ~10 million active users
- Overview: A text-to-image generator known for high-quality artistic visuals, Midjourney is popular among creators despite no free tier.
- Market Share: ~2% of AI image generation traffic.
- Use Case: Artistic image generation.
- Tips: Steep learning curve; no free tier.
- Cost: Starts at $10/month.
Impact of these most used AI Tools on Business in 2025
These tools drive transformation:
- Productivity: ChatGPT, Copilot, and Notion AI save 20-30% of task time, per McKinsey, enhancing writing and workflows.
- Design and Marketing: Canva and Synthesia cut production costs by 50%, enabling SMEs to compete.
- Research: DeepSeek and Perplexity streamline data analysis, critical for global markets.
- Writing: Grammarly boosts content quality, reducing editing time by 25%.
- Enterprise Adoption: 92% of Fortune 100 use ChatGPT; Synthesia serves 50% of them.
- Challenges: Subscription costs and ethical concerns (e.g., job displacement, privacy) require strategic planning. The EU AI Act (February 2025) mandates compliance.
With 1.7–1.8 billion global AI users, these tools are business essentials. Piloting free tiers can yield quick wins.
Frequently Asked Questions
ChatGPT, Canva, DeepSeek, Gemini, Copilot, Perplexity, Grammarly, Notion AI, Synthesia, and Midjourney lead by visits and users.
Use for writing, coding, or automation. Sign up at chatgpt.com; Plus ($20/month) for advanced features.
Test free tiers, align with needs (e.g., Canva for design), and track ROI.
Its open-source model and availability in restricted regions drive adoption.
In 2025, ChatGPT, Canva, and eight other AI tools dominate with billions of visits and millions of users, transforming productivity, design, and research. Explore these tools, share your results on #PurpleAITools, and check our weekly AI breakthroughs series for updates. Visit purpleaitools.com for more!